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PARTIAL LEAST SQUARES – STRUCTURAL EQUATION MODELING

(PLS-SEM: A HANDS-ON TRAINING USING SMARTPLS)

We received more than 300 registrations. Unfortunately, we do no have more available seats!

Description

Partial Least Squares (PLS) path modeling is a structural equation modeling technique which is especially suitable when the assumptions for applying Maximum Likelihood based techniques (such as LISREL) do not apply, like in the case of exploratory research or small samples. In such cases, PLS is far less likely to lead to inappropriate solutions or non-convergenc

This training will introduce the use of PLS-SEM. It will help attendees (postgraduate students/ researchers/faculty members) on how to apply SEM using the SmartPLS software and how to present the results professionally. The course will use practical hands on approach with real research data sets with research questions that can be answered using the available datasets.

Objectives

At the end of this workshop, you will be able to:

Understand the difference between two main types of SEM i.e., (i) Covariance based SEM and (ii) PLS-SEM.
Understand the conditions where PLS-SEM can be used.
Apply PLS-SEM to analyses research data.
Interpret the results to answer research questions.

Estimated Time Frame

14 hours across 2 days

Cost

The workshop is free of charge, thanks to ANAHEI, USFSM and ADU. However, registration is required. Participants are responsible for their own travel expenses. Lunch will be served during the workshop.

Requirements

For all participants, some knowledge of statistics, linear regression, and the characteristics of normal random variables and probability distributions will be helpful. Please bring a laptop with you to the workshop. You will be given instruction on how to download the PLS software for free (We will provide the attachment).

Note: Participants can also bring with them a data set that they are using in their own research, which they can then use to test a PLS structural equation model. Participants who want to use their own data should preferably have at least some ideas about (1) the structural model they want to test (i.e., which constructs are related to which other constructs) and (2) which indicators measure each of the constructs.

Certificate

All successful participants will be awarded a “Certificate of Completion” by Association of North America Higher Education International and M3 Center at the University of South Florida Sarasota-Manatee, Sarasota, Florida, USA.

Workshop Schedule

We will be discussing the principles of SEM through PLS in the morning, and apply these principles in a practice session in the afternoon. On the second day, we focus on some special topics, which we will again apply in the afternoon.

The schedule is as follows:

December 19, 2018
Times	Topics
9:30 – 12:30	Basics of SEM Types of SEM Usage of SEM in Various Disciplines Some Methodological Issues When to use PLS? Criticisms on PLS
1:30-5:30	Measurement Model Evaluation Convergent validity – three approaches; Factor loadings Variance extracted Reliability. Discriminant validity Structural Model analysis & evaluation. Hands on Session: Basic Model Validations in PLS
December 20, 2018
9:30 – 12:30	Types of Models – Formative vs Reflective Higher Order Constructs Moderation Analysis Mediation Analysis
12:30 – 1:30	Break
1:30-5:30	Hands on Session: Basic Model Validations in PLS An Overview of Advanced PLS-SEM’s Analysis Research clinic

Presenters

Faizan Ali, PhD., University of South Florida Sarasota-Manatee, USA

Dr. Faizan Ali is an assistant professor at the University of South Florida Sarasota-Manatee. He received his Ph.D. in Marketing with a dissertation written on customer experience in the hospitality industry at the International Business School, Universiti Teknologi Malaysia (UTM-IBS) in June 2015. Dr. Ali also holds an undergraduate degree in Business Administration and Information Technology [BBA-IT (Hons)] with distinction from Institute of Management Sciences, University of Peshawar, Pakistan, and a Masters in Management with a dissertation on consumer behaviour in airline industry from Glyndwr University, United Kingdom. More about Dr. Ali.

Cihan Cobanoglu, PhD., University of South Florida Sarasota-Manatee, USA

Dr. Cihan Cobanoglu is a McKibbon Endowed Chair Professor of the College of Hospitality and Tourism Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM), who also serves as the Director of the M3 Center for Hospitality Technology and Innovation and Coordinator of International Programs for the College of Hospitality and Tourism Leadership. Dr. Cobanoglu is also serving as a Fulbright Specialist. He is a Certified Hospitality Technology Professional (CHTP) commissioned by Hospitality Financial & Technology Professionals (HFTP) and Educational Institute of American Hotel & Lodging Association (AHLA). He is the Editor of the Journal of Hospitality and Tourism Technology (JHTT), co-editor of International Interdisciplinary Business-Economics Advancement Journal (IIBA Journal), co-editor of Journal of Global Education and Research and a co-author of five textbooks and two conference proceedings. He is also currently serving as the President of Association of North America Higher Education International (ANAHEI). Dr. Cobanoglu served as the chair of the American Hotel and Lodging Association’s (AHLA) Technology and E-Business Committee from 2009 to 2011 and also a member of CHTP Advisory Council and Editorial Advisory Board of HFTP. More about Dr. Cobanoglu.

Organizers

The workshop is organized by Association of North America Higher Education International (ANAHEI), M3 Center for Hospitality Technology and Innovation (M3 Center) and Kusadasi Tourism Faculty, Adnan Menderes University (ADU).